My knowledge and experience in this line being questionable, I found myself drawn to the subject almost trance-like-that is how easy and enjoyable the read was.

Piyushji has written his book in a laid-back, informative manner, filled with examples of powerful and effective creative briefs. If you have a passion for the art and the ability of communication or anything related, start digging into this book for great ideas. Pandeymonium, Piyush Pandey’s book on the subject, is one such book. But there are some that stand the test of time and remain ‘required reading’. Hundreds of books on the subject of advertising are released almost every day. Suresh trusted me enough to get me to write the lyrics of his masterpiece, ‘Mile sur mera tumhara’.įoreword There are perhaps no days of our childhood we lived so fully as those we spent with a favourite book. * On the professional front, I would like to dedicate this book to my late boss, Suresh Mullick, who discovered and adopted me in the creative department of Ogilvy.

I pray that it is available in God’s Library. I wish my parents were around to read this book. I’m also grateful to them for giving me a family of seven sisters and a brother who added values and nuances to everything I’m proud of today. To my late parents, Indra Narayan Pandey and Bhagwati Pandey, for giving me the opportunity to actualize myself. Beyond Advertising Afterword: Why I Am Not Starting My Own Agency A Note from the Author Acknowledgements Follow Penguin Copyright The Future of Advertising: Boom Time for Storytellers 30. BJP Campaign: The Walk to the Capital Part Five: Advertising Today and Tomorrow 28. Indian Advertising Has Been Unfair to Its Women 25. David Ogilvy and OMW: Horses for Courses 23. Failure Isn’t Really a Bad Thing Part Four: Ogilvy & Me 22.

Udna Aata Hai? Do You Know How to Fly? 20. Look Back at Life, There Are Stories Hidden Thereġ9. Don’t Forget Where You Came From Part Three: So Much Complexity Is Found in Simplicity 17. A Captain Is Only as Good as the Team 15. Sorry, It’s Not Enough to Be Multinational 14. Heritage on Wheels Part Two: Kindergarten Truths about Advertising 5. Carpenters, Cobblers and Other Creatives 4. Contents Foreword Preface Part One: Everyone and Everything around You Is a Teacher 1.